You make an awfully good point about all of the free exposure The Nation and other magazines get through those on-air interviews, Loraine. If I'm not mistaken, there used to be some sort of "payment-in-kind" type of arrangement whereby Pacifica got something in return for airing Radio Nation. I'm fuzzy on the details, perhaps Terry or some other knowledgable person could fill us in on that. At any rate, considering that it doesn't really cost the magazines anything to run ads (naturally, Pacifica would supply camera-ready copy, or whatever the current terminology might be) -- it would make perfect sense for our new ED to canvass the stations and come up with a comprehensive list of publications which should rightly and easily be persuaded to run such ads on a reciprocal basis. Unless there's something I'm not seeing, this shouldn't even be controversial. And with the growing internet audience of listeners who aren't even located in one of the station's broadcast area, it makes all the more sense for the national office to take care of this long-neglected means of outreach. Craig From: "L. Mirza" <haq4u@xxxxxxxxxxxxx> Date sent: Wed, 1 Mar 2006 20:30:20 -0800 (PST) Subject: Re: [NewPacifica] About those ads in The Nation Send reply to: NewPacifica@xxxxxxxxxxxxxxx That certain does make more sense Craig, considering all stations promote in one form or another the Nation Magazine. "Radio Nation" went on for ten years before it left our airwaves a few weeks ago, and still there are six or more programmers who depend heavily on correspondents from the Nation Magazine, as sources to interview and who are contributing correspondents to that magazine as well. Thus the Nation gets a lot of promotion on our airwaves so it seems to me Pacifica shouldn't really even have to pay for adds. --- CraigGingold <gingold@xxxxxxxxxxxxx> wrote: > After reading your post, it suddenly dawned on me that it is > perhaps rather strange that an ad in The Nation was taken out > by WBAI -- a single station -- rather than by the Pacifica network > as a whole. After all, there are Nation readers all over the country. > Wouldn't it make sense for ads like this > to be placed by Pacifica rather than, or in addition > to, the individual stations? > > Craig > > To: WBAIelections@xxxxxxxxxxxxxxx > Copies to: NewPacifica@xxxxxxxxxxxxxxx > From: Carolyn Birden <cmcb007@xxxxxxxxxxxxx> > Date sent: Sun, 26 Feb 2006 11:18:26 -0500 > Subject: [NewPacifica] about those ads in The Nation > Send reply to: NewPacifica@xxxxxxxxxxxxxxx > > Last year WBAI ran an ad in The Nation magazine, meant to be the > first in a series of ads in progressive magazines, that was by all > accounts very successful. It made money, it got noticed, and best > of all, it brought in many new subscribers. > > This was important, as we have lost subscribers, and thus members > who would not only vote in our elections but contribute to the station, > over the past few years. As someone concerned with the expansion > of democracy in the network, I see the shrinking membership as a > dangerous sign: it means that fewer and fewer people vote to wield > more and greater power over the Foundation and the network. > > However, the ad in The Nation was criticized by certain members of > the WBAI staff because it attracted too many white listeners, they > said, and because The Nation was not radical enough to suit them. > The critics of this attempt to improve WBAI's finances were > fanatically committed to discrediting the attempt to increase WBAI's > membership rolls among the progressive community (the ad campaign > would have placed ads in other progressive magazines such as Mother > Jones), and so management caved in to their demands, thus doing > WBAI out of a good deal of money and a great many listeners. > <snip> New Pacifica Working Group http://www.egroups.com/group/NewPacifica 'Save Our Stations!' Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/NewPacifica/ <*> To unsubscribe from this group, send an email to: NewPacifica-unsubscribe@xxxxxxxxxxxxxxx <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/