[NewPacifica] Re: Re: Re: Impeachment?



On 24 Jul 2008, Melinda Iley-Dohn wrote:

<snip>
>I don't like the idea of a national Foundation dictating to us what we 
>can or can not play.
<snip>

That's a straw man argument, since nothing of the sort is proposed.  

The way that U.S. broadcasting networks have typically worked is that
local affiliate stations surrender a specific negotiated portion of
their daily and/or nightly schdules to national network programming
and retain full local control of the remainder of their schedules.
Additional agreement clauses arrange local and national sharing of
spot advertising time and revenue with various program promotional
commitments (national spots during local time and local spots during
network time, etc.).  When the network news department offers special
programming during local broadcast times that would require local
program pre-emptions for carry, it's an additional free service that
the local station can opt out of, but station's that opt out must then
deal with the flak from local listeners or viewers who want the
national programming and aren't getting it (just as they must deal
with listeners or viewers who would prefer their regular programming
to the network's special coverage).   

Pacifica stations were offered impeachment hearing coverage and all
chose to carry.  Any station who stupidly declined would be exposed as
embarrassingly off Mission.  A policy that allowed the National
Program Coordinator to mandate local station pre-emptions was
obviously not necessary in this instance, but a policy that allowed
the National Program Coordinator to guarantee full must-carry network
coverage during certain hours negotiated by prior agreement with the
local stations would obviously be useful in establishing a coherent
network identity for Pacifica.  If the Pacifica Network knew that it
had confirmed priority access to the 8pm to 9pm weeknight timeslot on
every Pacifica station, for example, then it could produce or obtain
and properly promote a special program for network airing at that time
on any day that had sufficient news activity to justify the special
program.

If you don't like 8pm to 9pm, make it 11:30 pm and think Nightline.

--Terry Goodman


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